COSMOPFROF BOLOGNA March 2012
From 9 to 12 March our cosmetics come to know all the guests prestigious fair Cosmoprof Worldwide Bologna. The event, which aims to showcase the latest trends and developments in the care of cosmetic companies, we participated together with our retail and professional preparations. Original recipes and natural ingredients led many visitors to acquaint themselves with the brand and test selected products. read more »
COSMOPFROF BOLOGNA March 2011
From 18 to 21 March our cosmetics come to know all the guests prestigious fair Cosmoprof Worldwide Bologna. The event, which aims to showcase the latest trends and developments in the care of cosmetic companies, we participated together with our retail and professional preparations. Original recipes and natural ingredients led many visitors to acquaint themselves with the brand and test selected products. Very popular presentations of treatments – the largest. read more »
Best Beauty Buys 2010
Bielenda has received the Best Beauty Buys 2010 prestigious distinction from InStyle magazine. The body scrub from the Avocado line was the best proposal from the body scrub category.
An excellent opinion of the product gave, among others, cosmetologist Anna Rakowa:
it exfoliates with sugar granulates, moisturizes with avocado oil, the customers love it.
Best Beauty Buys is a unique contest organized by all the international editions of the magazine. For the past three years in Poland the editors of “InStyle” along with beauty experts: dermatologists, cosmetologists, and makeup artists test all cosmetics and styling accessories available on the market, to select the best, unrivalled products in each category.
The Great Cosmetics Test
Readers of “Przyjaciółka” magazine selected the best Beauty Care Cosmetics: Anti-age body milk from the InVitro line was awarded in the Great Beauty Care Cosmetics Test in the Body Care/Polish Cosmetics category.
6,100 persons ladies, who had the opportunity of collecting 6,100 beauty care products from Drogerie Natura and test them at home, participated in the Great Beauty Care Cosmetics Test. New products as well as products that have been available on the market for some time were among the products. Readers tested the cosmetics on their own skin and expressed their opinions in a special questionnaire. The preparations were assessed not only according to their effectiveness, but also their appearance and the pleasure of use.
The Great Test is to encourage readers to test products, exchange opinions and select the best cosmetics. The aim is also to get the readers to become familiar with the market offer of the beauty care cosmetics and their promotion.
The first TV campaign
Early September, the first ever TV campaign was launched, promoting Bielenda cosmetics based on natural, bio-certified ingredients. The campaign is aimed at the development of brand awareness and its positive image. Bielenda will sponsor TV programs targeted at women, broadcast on Polish nationwide channels: TVN and Polsat. The sponsorship billboard was produced by TVN SA Advertising Production Department. The production and development of the campaign and the sponsorship billboard is handled by Cappuccino Public Relations in charge of Bielenda media relations.
Our sponsorship billboard will be presented before and after the following TV programmes: Detektywi (TVN), Milionerzy (TVN), Sunday afternoon movies on TVN channel, and Hotel 52 series (Polsat). (8/09/2010).
Pro-environmental Development Certificate
Bielenda is a proud holder of ISO 14001 Certificate - an international environmental management standard aimed at minimizing environmental impact of the company’s operations. ISO 14001 is supervising the use of natural resources, waste waters, industrial waste and energy consumption, etc. read more »